Tonic Fitness Brings

New Era of Lifestyle

BY ALICE WE

Are you into Lohas? The market segment that makes up the ‘Lohas demographic’ (Lohas stands for ‘lifestyles of health and sustainability’) strives to achieve sustainable living, is involved in ‘green’ ecological initiatives, and is generally relatively upscale and well-educated. According to TNS (Taylor Nelson Sofres) studies, 40 percent of Taiwanese adults have an appreciation for the Lohas lifestyle. This proportion is even higher amongst the more highly educated.

The Lohas concept is becoming more and more popular, although as 25-40 year-olds struggle with busy lifestyles and economic pressures, it is often retired people that enjoy more spare time and the opportunity to actually live out the Lohas lifestyle. So the Lohas lifestyle is not restricted to young adults, but rather is also very popular among seniors.

People nowadays exercise to help build health and strength, and to maintain good energy levels. There is a lot of truth to the saying, ‘Health is wealth’. It’s the people who realize this that are fueling a current worldwide fitness market boom. Andy Wu, general manager of Tonic Fitness Technology Inc., predicts a trend in the 21st century that will combine high-tech applications and fitness equipment. For example, users will watch TV or listen to music while using a running machine. The machine will automatically select suitable exercise programs according to the user’s requests. Just like the popular game console and its game “Wii Sport”, the new generation of fitness equipment will offer more humanistic functions and provide users greater levels of entertainment. Exercising will be even more enjoyable and easy to do.

Following many years of endeavour, Tonic Fitness Technology Inc. has established itself in the fitness equipment manufacturing industry. Wu, with his high levels of passion and professionalism, leads Tonic Fitness, a firm that is constantly growing and improving in terms of product development, ergonomic design, development of intelligent materials, integration of electrical engineering, and in controlled manufacturing technologies.

Looking to the future, Tonic Fitness Technology aims to provide more customer oriented goods. On the marketing strategy front, the firm is gaining further strength in ODM (original design manufacturing) from its solid base of experience in OEM (original equippment manufacturing) and ODM projects. Tonic Fitness Technology utilizes electrical & mechanical technologies combined with digital functionalities to create unique, modern fitness equipment and achieve added product value. Due to the company’s smart product innovation, excellent quality and reliable after-sales service, it has gained a positive reputation with customers all over the world.

Tonic Fitness Technology is moving towards becoming a leading international fitness equipment provider. With the product development philosophy, “To build health, leisure, and lifestyle”, the firm is providing balanced, healthy and safe products that bring happiness and confidence to human beings. Developing unique and essential technologies, and continuing to innovate with new products, Tonic Fitness Technology will continue to expand its business into the global market.